Resolutions rarely work. The next small step does.
What works isn't a clean streak—it's incremental progress, even with the inevitable stumbles along the way. Everyone has to find their own process. That's exactly why Sokay is built to be malleable: you set the terms and find what works for you.
the moment you stray from your ideal way of eating
“It's okay. Get back on the horse.”
Only you can decide what counts as a setback. It depends on your ideal and your diet—so it looks different for everyone. The important thing is never getting derailed: following through on the goal you set for yourself.
“I just failed. I might as well forget it for the rest of the week.”
I was tired of feeling defeated—tired of believing I could solve this with discipline and tenacity alone. It is a strange moment in human history when a bowl of vanilla bean ice cream with chocolate syrup can make a person feel like a failure, quickly followed by the urge to give up entirely.
Sokay was born out of that exact feeling. The realization that a less-than-ideal slip does not have to derail the way you want to eat. One stumble is just one stumble—not a verdict on the whole week.
This is bigger than willpower.
Over the past fifty years I've watched—and read about—a remarkable change in how Americans eat, and now, sadly, how more and more of the world eats too. Supermarkets transformed. Food crept onto the shelves of gas stations and department stores. And through it all, citizens kept getting sicker.
High-fructose corn syrup and added sugar worked into nearly everything.
Burger and fried-chicken chains multiplied to a mind-boggling number.
Food sold at gas stations and department stores at very high margins.
Items engineered to taste good and look good—but not to keep you healthy.
Like the reckoning that came for the tobacco industry, I believe a backlash is coming for a food industry that makes us sicker as time goes on: a backlash against corporate greed.
What I claim, and what I don't
I'm a software engineer who has lived with this problem myself. I built Sokay as a tool for me, and I've found it genuinely helpful for my own awareness and goal-setting. I make no claim that it is grounded in behavioral or nutritional science.
The one thing I will say for certain: it can't hurt to try. If it doesn't help, fine—but at the very least it gives you one more piece of incentive to make a healthy choice. Put as much thought and energy into the process as you see fit.